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Old 9th May 2017, 14.10:03   #33-0 (permalink)
3pmsaturday
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Joined: Oct 2004
Racecourse Spot: MRS
Real Name: Nick
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Default Re: Think the club needs a PR/Communication expert

The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
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