View Single Post
Old 9th May 2017, 14.13:09   #34-0 (permalink)
ugarte007
Legend
 
ugarte007's Avatar




(info)
 
Joined: Feb 2009
Racecourse Spot: GUS
Real Name: Juan
Twitter: @





Default Re: Think the club needs a PR/Communication expert

Quote:
Originally Posted by 3pmsaturday View Post
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
Indeed
__________________
'But you keep coming back, you have no choice.
Reply With Quote