Quote:
Originally Posted by 3pmsaturday
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.
Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.
The club does so many great things that we can push.
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I believe Robin Wiggs was previously on the Trust board in that capacity and doing a great job so that is the role that needs replacing?