Quote:
Originally Posted by 3pmsaturday
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.
Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.
The club does so many great things that we can push.
|
The WST comms team set up by the then Trust Chairman (2009) was pretty effective when one considers what they were up against.
