The motion is about the mascot, not a rebrand?
Generic mascots are quite cheap it seems
https://www.mascotcostumes.co.uk/Red...Mascot-Costume
"as you would expect, this costume is very popular with our customers in Wales"
( Also,
https://www.mascotcostumes.co.uk/Walrus-Mascot-Costume just for the phrase 'luxury Walrus mascot' !)