Quote:
Originally Posted by Bagger Vance
They have this totally the wrong way around.
They have no goal.
What they have are lots of actions.
The goal has to be macro, nice and big.
What is it we are going to do.
How are we going to do it.
Actions sit in the "how", but the "how" only comes after the "what" and there don't seem to be that many definable "whats". Certainly not the big over arching one that is the vision.
Set the "what" first then set out all the actions that lead to it. Not set loads of actions you hope end up somewhere but you're not sure where.
I.e. Commercial team
What we want to do is increase revenues by £250k this season
How are we going to do it:
1. Increase season ticket sales by £xxxx
2. Deliver £20k through Xmas raffle
3. etc
4. etc
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You should be on the club board. Seriously.