There was a communication policy motion passed in 2010 without being officially supported by the board. Has any motion since then replaced this, does anybody know?
https://wst.org.uk/www3/index.php/do...-agm-pack/file
Resolution G
Proposed by David Wayne Price – Membership Number 2709
Seconded by Tracy Tanner – Membership Number 1428
Stephen Matthias – Membership Number 162
Phil Bennett – Membership Number 2671
The Trust members wish to endorse a communication policy for the WST, so that members are more in touch with what is going on, making them feel more a part of the organisation’s community which will ultimately result in less leaving. This communication policy should also be used as a way of promoting how important and representative the WST is to members, non members, Wrexham fans and the local community.
The membership believes the communication policy should contain:
a) Trust’s Website and Electronic Communication
i) Announcements will continue to be made through the
Wrexham Supporters Trust – Our Club Our Future website.
ii) When a member joins they will automatically be sent a username
and password for the website.
iii) All questions & queries raised by members will be answered by the
relevant trust spokesperson.
iv) All questions and answers will be automatically added to the
website’s FAQs section.
v) Future election ‘hustings’ will be filmed and published on the WST
website
b) Communication through Local Radio and Newspapers.
i) Communication to members will continue through local media
ii) The Trust will actively strive to have a column in at least one local
newspaper.
iii) The Trust will actively strive to have a slot in at least one local radio
station.
iv) Local media will always be sent photos and reports on WST events
to the local media.
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c) Communication through Post.
i) A newsletter will be sent out four times a year.
ii) There will be a ‘talking’ version of the newsletter on offer to those
who prefer to listen rather than read.
iii) A members briefing pack will be sent out to all members containing
all press articles and press releases unabridged during the months
when there is no newsletter. Members can opt out of the pack or opt
in to an electronic version.
iv) The trust will conduct a survey of its members once every three
years to analyse how the trust can be improved
v) The will trust will conduct a survey of former and lasped members of
the trust to see how the trust can be improved.
d) Members Meeting
i) Members meeting will continue to be held bi monthly.
ii) For those members who were unable to attend, all information
including computer presentations and minutes from the meetings
will be sent out to those who did not attend within 14 days. There
will be a ‘talking’ version on offer to those who prefer to listen as
well.
e) Communications Annual Review & Report
i) Once a year the Trust will review its communications with its
members, in order to improve them even further and tailor them to
needs of the members.
ii) The trust will deliver its review in a form of a report to the Annual
General Meeting.
f) Match-Day Surgeries
i) Members of the WST board will continue to hold match-day
surgeries.
ii) At the match-day surgeries the latest versions of the newsletter,
monthly members’ briefing pack and FAQs will be available to pick
up.
iii) Publicise more widely using local radio, newspapers and internet.
iv) Each individual member will sent a personal invitation to attend one
surgery during the season.
Supporting Information:
The Trust membership has shrunk by over 40% in the last 3 years. It goes
without saying that the larger its membership, the louder its voice. In order to
halt the decline and increase its membership, it must actively engage with all
members of the Trust.
Most of the above is already being done, for which the trust board should be
applauded, the aim is to standardise the trust’s communication for the future,
evaluate its current communication expertise in order improve and tailor it to
the majority, if not all of the membership’s needs
Current statistics
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• Less than a fifth of members (79 active at time of resolution
submission) are registered on the Trust website.
• Members have received three newsletters over the 2008/09 season.
• According to the circulation figures, one in two adults in Wrexham read
the Evening Leader and/or the Daily Post, the WST’s viewpoints and
news are often diluted in the local newspapers.
Costings
• Briefing packs: 2,400 per annum with a Postal Service Provider like
TNT. 3,600 if done ‘inhouse’.
• This will reduce over time as more and more members become
accustomed to the internet.
• Talking Version: 25p per CD
• Membership Survey = 300
• Former members survey = 200 (for first year, optimistically, it may be
the only year it needs to be done)
Time Management:
• Briefing pack = 16 hours p.a. if using a postal service provider like TNT.
48 hours if in done ‘inhouse’. N.b. currently all posting is done
‘inhouse’, if this was handed to a post service provider, this would free
up a lot of volunteer hours currently being used.
• Talking Version = 8 hours p.a.
• Membership Survey: unknown
• Former members survey: unknown
• Hustings video on website: 2 hours
• Member surgeries: None, if held at the same as the wst shop opening
hours.
• Communications Annual Review & Report: 4 hours
End of Resolution G
David Wayne Price spoke in favour of the resolution
A question was raised on what was the view of the Board on the proposal
Lindsay Jones said that the Board had not discussed it but he agreed with the
majority of the proposal and if it becomes policy will try and make it work
Nick Stockdale said he supported the resolution in principle but was
concerned at the time element.
Spencer Harris welcomed the ideas and he detailed the work undertaken by
the Board (particularly Hadyn Talor/Spencer Harris) over the past year. He
fully supported the improved communication proposals but was concerned on
whether all of these could be achieved, to do so extra help would be required
as it would be impossible to achieve everything with the current resource.
Chris Trevor asked Wayne Price if he could assist in making his proposal
work.
Wayne Price confirmed he had volunteered to assist
For 63
Against 26
Abstained 24
Resolution passed by the required majority