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Old 8th May 2017, 15.06:53   #31-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

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Originally Posted by The bear View Post
I've heard a rumour we might be not get the kit in before the season as Macron will be very busy in the new role as French President. Hopefully the club can make a statement to put our minds at rest.
The shirts will now be made by Le Pen International Sports. the logo reads LE PENIS
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Old 8th May 2017, 16.47:34   #32-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

They Don't need one we have the ITK loose lips sinks ships Crewe on RP 👦
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Old 9th May 2017, 14.10:03   #33-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
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Old 9th May 2017, 14.13:09   #34-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

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Originally Posted by 3pmsaturday View Post
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
Indeed
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Old 9th May 2017, 14.40:50   #35-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

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Originally Posted by 3pmsaturday View Post
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
I believe Robin Wiggs was previously on the Trust board in that capacity and doing a great job so that is the role that needs replacing?
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Old 9th May 2017, 14.49:44   #36-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

Phil Knight knows the value of PR to a brand like Nike.

Although its not rocket science.

We have one of the greatest club stories in football. We just havent realised yet quite how to sell it.
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Old 9th May 2017, 15.44:59   #37-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

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I believe Robin Wiggs was previously on the Trust board in that capacity and doing a great job so that is the role that needs replacing?
He was really good. What happened to him ?

Despite what the usual cheerleaders are saying, I do think the season ticket launch was lacklustre at best. Those who follow the club closely would be aware of it but not others. I would have thought a season ticket launch should come with some PR to attract the "don't knows" and the "not sures"- a story on wrexham.com, Rex the Dragon in Eagles Meadow handing out balloons , sweets and flyers about the cheap cost of children's season tickets, etc.
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Old 9th May 2017, 15.45:51   #38-0 (permalink)
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Quote:
Originally Posted by 3pmsaturday View Post
The club and indeed the Trust have for many years ignored a PR/marketing function. I would like to have someone even on the club board but certainly co-opted onto the trust board to run this side of things. People who poo poo these roles perhaps do not understand what they can achieve.

Nike appointed a PR Director having previously not had one as an $800m company after a lawsuit from the Beatles massively increased their turnover. Not the only reason obviously but the company was worth $8b ten years later having moved from elite sport to the 'Just Do It' (ie anyone can) strap line.

The club does so many great things that we can push.
The WST comms team set up by the then Trust Chairman (2009) was pretty effective when one considers what they were up against.
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Old 9th May 2017, 15.58:17   #39-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

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He was really good. What happened to him ?

Despite what the usual cheerleaders are saying, I do think the season ticket launch was lacklustre at best. Those who follow the club closely would be aware of it but not others. I would have thought a season ticket launch should come with some PR to attract the "don't knows" and the "not sures"- a story on wrexham.com, Rex the Dragon in Eagles Meadow handing out balloons , sweets and flyers about the cheap cost of children's season tickets, etc.
I've still not seen any PR regarding the new sponsors of the Yale stand. If this is the amount of publicity a company gets for such a big sponsorship, no wonder other companies are so reluctant to sponsor other stands. We should be championing them, which would encourage other companies to seek sponsorship.

That Eagles Meadow idea of yours is fantastic. I'd recommend emailing a member of the board with that. We also need to put posters up in every shop within the vicinity, with 'Adults from £248, U18s from £45' in bold writing. The more often people see these posters, the more times they think about whether they should get one.
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Old 9th May 2017, 17.23:59   #40-0 (permalink)
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Default Re: Think the club needs a PR/Communication expert

and a make up artist, that Geraint Parry needs a makeover he looks a bit outdated these days, the wear and tear of dealing with our frothing fans taking its toll
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