500k - plan 2021

[Prodigal Dragon]

Originally Posted by Redpensioner

I haven't read all before, but, we are looking at a £100.000 loss. Now I'm no Accountant but we are averaging 5.100 gate receipts. Ward money was estimated over Million the concert money well we don't know what came in there. So god help us if we have a poor season?

This predicted £100k loss is based on a poor season. It could happen but, so far, we have always done better than forecast. Someone else said the WST has this amount set aside just in case sh*t happens!

[Wxmspiller]

Gold bond and membership , isn’t that milking the same cow yet again I’m sure they tried upping membership numbers and it only worked when people wanted tickets for the stoke game then people started cancelling the Ed , and they’ve been talking about gold bond for a few years now ! we need more than 500k extra turnover we would have double that if we gained promotion in the next few weeks , we need serious investment in the playing budget and to get that we need a lot more than a couple of hundred people extra people paying 12 pound a year

[davewilli]

Originally Posted by Wxmspiller

Gold bond and membership , isn’t that milking the same cow yet again I’m sure they tried upping membership numbers and it only worked when people wanted tickets for the stoke game then people started cancelling the Ed , and they’ve been talking about gold bond for a few years now ! we need more than 500k extra turnover we would have double that if we gained promotion in the next few weeks , we need serious investment in the playing budget and to get that we need a lot more than a couple of hundred people extra people paying 12 pound a year

£15 payment or £12 by standing order is the minimum subscription but many upped payments to £5 per month (still less than 2 pints per month) to support the initiative of taking back the Racecourse lease. But it is not just the subscriptions, it's the knock on effect with buy in, increased loyalty, less resentment than putting their hard earned gate money in the chairman's pocket etc from the hardcore fans. I think the lessons from the Stoke game is fans will join and pay if it assists them get tickets for big games and in my opinion fans are less likely to cancel standing orders, once set up than not bother to renew membership with a one off payment unless they are purchasing season tickets.

Membership and gold bond are not unique to Wxm FC but they are the life blood for a fans owned club, so we need to go that extra mile.

[pagl]

Originally Posted by davewilli

Membership and gold bond are not unique to Wxm FC but they are the life blood for a fans owned club, so we need to go that extra mile.

Do you mean the fans or the club. Its been discussed before and at the risk of annoying someone from wxmfrontline we need to be better with the renewal system. Not everyone is as conscientious as you and others and need to be contacted more than once. It happened with me and I tested the process.

We need to be more proactive to grow the membership.
I dont know why we dont do birthday and xmas packages with membership as a part. For me we should have 1 set of people renewing and 1 set growing it.

The Gold bond which once stood at over 700 per week is falling rapidly (judging by the 2018 accounts info). So the strategies should be based on retain those left, renew those that have lapsed and grow new members. Some sort of agent system so that we can sell down other avenues. The DSA could sell and be rewarded with x amount back as commission. Thats how Blackpool grew theirs.

Just some suggestions.

[davewilli]

Originally Posted by pagl

Do you mean the fans or the club. Its been discussed before and at the risk of annoying someone from wxmfrontline we need to be better with the renewal system. Not everyone is as conscientious as you and others and need to be contacted more than once. It happened with me and I tested the process.

We need to be more proactive to grow the membership.
I dont know why we dont do birthday and xmas packages with membership as a part. For me we should have 1 set of people renewing and 1 set growing it.

The Gold bond which once stood at over 700 per week is falling rapidly (judging by the 2018 accounts info). So the strategies should be based on retain those left, renew those that have lapsed and grow new members. Some sort of agent system so that we can sell down other avenues. The DSA could sell and be rewarded with x amount back as commission. Thats how Blackpool grew theirs.

Just some suggestions.

Sounds good to me.

I know some are dismissive of the level of income these iniatives bring in or the club asking fans for a bit more, when many spend what spare cash they have at the turnstiles. I just feel we are way off achieving our potential, without fleecing anyone and there should be clear targets for growth year by year.

[Birdy]

Doesn't matter if they grow revenue by £500k and still make a £100k loss due to disastrous management decisions! There is no way they can grow the turnover by £500k the way things are going at the moment. Saying that they will probably include the Danny Ward transfer money and say job done to cover themselves!!

[Wiltshire_Red]

Originally Posted by Redpensioner

I haven't read all before, but, we are looking at a £100.000 loss. Now I'm no Accountant but we are averaging 5.100 gate receipts. Ward money was estimated over Million the concert money well we don't know what came in there. So god help us if we have a poor season?

Ward was transferred to Leicester in July so it wouldn’t have been known at the time of this report, and therefore will have improved on the forecasted £100,000 loss. However, it should not be heralded as a step towards the targeted improved 3 year revenue plans.

[redinsaudi]

Just another piece of spin. The truth is we are destined for a life term of misery in this league under the current model. But that’s ok ‘cos Spencer’s ego says so.

[eosceiriog]

Originally Posted by davewilli

£15 payment or £12 by standing order is the minimum subscription but many upped payments to £5 per month (still less than 2 pints per month) to support the initiative of taking back the Racecourse lease. But it is not just the subscriptions, it's the knock on effect with buy in, increased loyalty, less resentment than putting their hard earned gate money in the chairman's pocket etc from the hardcore fans. I think the lessons from the Stoke game is fans will join and pay if it assists them get tickets for big games and in my opinion fans are less likely to cancel standing orders, once set up than not bother to renew membership with a one off payment unless they are purchasing season tickets.

Membership and gold bond are not unique to Wxm FC but they are the life blood for a fans owned club, so we need to go that extra mile.

I strongly suspect membership would be much lower if season tickets did not have the WST discount. Membership, in my view, is driven more by fan economics than belief or any feeling of affinity or otherwise to the WST cause.

Regarding the plan itself, most people would agree the broad aim but question deliverability based on track record.