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Old 3rd June 2019, 10.39:44   #1-0 (permalink)
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Default The Wrexham AFC Football Strategy?

Apologies to all if I have missed it but time has come for the club to implement and consider a formal football strategy.

The club does so much right, but glaring failure in this area, arguably behind balancing the books, the most important part of the business, is there for all to see. I havent been engaged as much over the last few years and hardly went to any matches last season due to time and family priorities but I was shocked at the 6 years without a play off place statistic. That as I'm sure you will all agree is a massive failure.

I am surprised none of the trust election candidates mentioned this in their election statements. You dont have to be a football person to suggest that some football people devise it.

I have said before and continue to promote a role within the club of a director of football. My argument is always, you wouldn't run and electrical company without anyone who knew about electrics....Football club should be no different. The football direction should not be at the behest of a historically volatile or temporary manager position.

My feeling is the Club Board have done a great job in their managerial appointments, too good in fact, however, we need a overall macro strategy.

I would advocate a paid position on a part time basis. Someone to produce a framework for success throughout the clubs footballing operations. This may be from youth, scouting, facilities and personnel.

Now its easy to say outside investment, would do it and there is no coincidence that the more money you spend the more success you have as a club, Salford is testament to that. It is also true though that funds need to be channelled and used correctly. Look at our pre season friendly rivals Stoke. Massive spending but the wrong personnel and a miserable 16th in the Championship. For the avoidance of doubt I am 100% behind the WST ownership model but advocate a tweek in this area.

So Implementation? Why I mentioned the trust board is that they control the Operational (Club) board. This is the extract that deals with strategy:

7. Strategy
7.1 It is the role of the Trust Board to set the strategy and objectives of the Club communicated with the members and the Operational Board.
7.2 It is recommended that Key Performance Indicators (KPIs) are used to reflect the strategic objectives and measure progress in these identified areas.
7.3 KPIs should cover a range of areas, with some relating to the day to day operation of the Club, therefore they are likely to be managed by the Operational Board.
7.4 Progress of KPIs should be monitored by the Trust Board and performance should be reported to the membership at the AGM [, and as part of the half yearly/three times annually report].
7.5 The Trust Board and Operational board should aim to meet at least once a year to discuss KPIs and strategy.

Strategy and Objectives should be to play football at the highest level whilst securing the longterm future etc as detailed in the Trust Objectives. Perhaps these Objectives require updating to reflect the requirement of most of us for something to cheer....

COYR..
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Old 3rd June 2019, 10.45:42   #2-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Very good , but QR will tell you it's an idea but not one that he favours and that's that . It's obvious really but have you got a job on convincing some .
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Old 3rd June 2019, 10.59:06   #3-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Quote:
Originally Posted by CRUMBS View Post
Very good , but QR will tell you it's an idea but not one that he favours and that's that . It's obvious really but have you got a job on convincing some .
Must be a record for a decent post to descend into name calling!
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Old 3rd June 2019, 10.59:10   #4-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Quote:
Originally Posted by CRUMBS View Post
Very good , but QR will tell you it's an idea but not one that he favours and that's that . It's obvious really but have you got a job on convincing some .
I see both sides .
If you can guarantee getting someone whos going to work wonders , paid or otherwise , then its a no brainer !
But the worst scenario is getting a paid one that does not improve things to any great degree
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Old 3rd June 2019, 11.08:31   #5-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

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I see both sides .
If you can guarantee getting someone whos going to work wonders , paid or otherwise , then its a no brainer !
But the worst scenario is getting a paid one that does not improve things to any great degree
Agreed, however, given our track record of late, I would suggest that the 'risk' is one worth taking.
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Old 3rd June 2019, 12.00:55   #6-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Thought it was a joke thread when I saw the title. Strategy!!

For me there are 3 key strategies that should be priority.

Club membership
Ground ownership
Football recruitment.

The recent years scattergun approach has been awful.
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Old 3rd June 2019, 12.10:49   #7-0 (permalink)
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Quote:
Originally Posted by 3pmsaturday View Post
Agreed, however, given our track record of late, I would suggest that the 'risk' is one worth taking.
Yes , I think you are right ,and there wont be many that disagree
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Old 3rd June 2019, 12.25:29   #8-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Quote:
Originally Posted by pagl View Post
Thought it was a joke thread when I saw the title. Strategy!!

For me there are 3 key strategies that should be priority.

Club membership
Ground ownership
Football recruitment.

The recent years scattergun approach has been awful.
Surely if you are a successful football team membership would increase
naturally.
Ground ownership would be great, but at what cost? Nonleague football.
To recruit decent, ambitious footballers you need the Recruiter to have
full knowledge of who he recruits not some lad from the golf course or
someone from Kellogs.
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Old 3rd June 2019, 13.29:21   #9-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

Harry,
I am talking about a strategy to increase membership not just manage it.
Would it grow if form was better? Were not on 5,000 after last season are we?

Ground ownership is a dream but needs a strategy.

Football needs to take into account structure and putting in place a minimum number of requirements. It needs to be a framework for a manager to work with and not a cut and dried way of doing things.
A combination of a few factors from COE to buying a player.
January showed our complete lack of any strategy or plan.
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Old 3rd June 2019, 13.46:51   #10-0 (permalink)
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Default Re: The Wrexham AFC Football Strategy?

The strategy needs to think outside the box and capitalise on the opportunities that are almost unique to us compared to other clubs of our size:

1. We have the potential to be a provincial club across North Wales and not just a town club. Few other clubs have this potential. I would look at all ways of doing this, even perhaps changing the name to Wrexham and North Wales FC (Wrexham NW).

2. We have significant Polish and Portuguese (and other ) populations. Again everything should be on the table in terms of linking the club with the different nationalities in the locality.

The WST Board elections need candidates to think "big" and think about an entirely new approach to how the club can grow, but sadly all the candidate statements are very depressing.
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