POLICY - What we intend to do.
AIM - Something subjective eg play attractive football.
OBJECTIVE - As it says on the tin eg win promotion to the FL.
STRATEGY - How we plan to achieve our aims and objectives.
TACTICS - Day-to-day acts when the strategy goes horribly wrong!
KPIs - Individual goals that can be measured eg McIntosh, you must score at least one goal every other game. Gulp!
MONEY - What you need to make it all happen.
LUCK - Without it you are buggered!
